It’s with a mix of emotions that I share the news—it’s time to roll up our beds and put this business to sleep.

Six months ago, I set out to expand Bundle Beds into a travel brand, dreaming up products to make family adventures even easier. But as I worked through the plan, I realised that maintaining the high quality you expect from us meant higher costs, and I couldn’t bring myself to compromise on that. Sadly, the margins just don’t work anymore, and charging you more isn’t something I feel is fair. So, I’ve made the incredibly difficult decision to close Bundle Beds.